How the print is made
Two ways to put a picture on cloth. One becomes part of the fibre; the other sits on it.
A pigment print is colour glued to the surface of the fabric. It is cheap, it prints anything, and it wears the way a printed T-shirt wears: fine at first, chalky by the second season, with a slight stiffness where the ink sits heaviest.
Reactive printing works chemically instead. The dye forms a covalent bond with the cellulose or the fibre surface, so the colour is part of the cloth rather than a coat on it. Nothing sits on the surface, so a reactive-printed brushed microfibre stays soft, and why the pattern survives repeated washing rather than fading to a ghost of itself.
What it costs
Reactive colour is truest in the mid-tones. Fluorescents and the very brightest neons are hard to reach this way, which is one reason this catalogue leans on deep roses, inks, forest greens and warm neutrals rather than highlighter shades. It is also a slower process with a heavier water footprint at the mill, which shows up in the price of a printed set.
What you can check yourself
Look at the reverse of a printed comforter. On a reactive print, the pattern reads clearly through to the back of the panel. On a heavy pigment print the back is noticeably paler than the face, because the colour never travelled into the fibre.